![]() ![]() To support the launch, the brand is planning a digital advertising campaign throughout key markets as well as a social media engagement program. ![]() “At only 2.5% ABV, Schöfferhofer Passion Fruit meets that need and opens the door to a new generation of fans who will become ‘passionate’ about our products.” “We listened closely to our customers and discovered they are always seeking flavored beer options that are lower in alcohol and highly refreshing,” said Michael Binder, Chief Executive and Operating Officer, Radeberger Gruppe USA. Schöfferhofer Passion Fruit is the third line extension in the Schöfferhofer portfolio and will be available in bottles at off-premise locations throughout the United States. Schöfferhofer Pomegranate debuted to equal success in limited availability in 2018, prior to a national distribution rollout in 2019. Since its debut in 2014, Schöfferhofer Grapefruit has taken the United States by storm and gaining widespread popularity and success for its refreshing taste. It will be nationally distriuted and available beginning in April 2021, through Summer. At only 2.5% ABV (alcohol by volume), Schöfferhofer Passion Fruit is as dangerously delicious as other products in the Schöfferhofer portfolio of beers (Schöfferhofer Grapefruit and Schöfferhofer Pomegranate). With a taste sensation reminiscent of a tropical breeze in a bottle, Schöfferhofer Passion Fruit is made of 50% authentic unfiltered German Hefeweizen and 50% passion fruit juice for a refreshingly crisp taste and perfect for warm summer days and nights. NORWALK, Connecticut - As daylight savings time begins and the promise of warmer weather becomes more and more realistic, Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, Germany’s largest brewing group, is excited to announce its latest offering in its successful portfolio of beers - Schöfferhofer Passion Fruit. Radeberger Gruppe has announced the newest release in its Schöfferhofer line, which includes the popular Schöfferhofer Grapefruit.
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